Announcing Magda Butrym H&M: Femininity in Bloom

H&M is proud to announce a special collaboration with the celebrated Polish ready-to-wear designer Magda Butrym.

The partnership marks the first time in H&M’s twenty-year history of pioneering designer collaborations that the brand has worked with a Polish designer. The collaboration spotlights Magda Butrym’s heritage and unique voice: it is a celebration of femininity in bloom, and an invitation to explore a romantic universe of Slavic style.

A collection of womenswear, accessories and jewellery will be available from April 24, 2025, exclusively at the H&M store in Galleria Riga!