H&M launches new fragrance collection

Featuring a wide range of different scents, the collection has been divided into three distinct groups; The Singles, The Reveries and The Essences. Price range from 4.99€ to 24.99€, available exclusively at Galleria Riga H&M beauty section.

The Singles consist of 10 different scents that revolve around a single note, such as vanilla, chocolate or yuzu, while The Reveries, in both eau de toilette and body mist, are 10 different blended fragrances that tell a story or convey a certain feeling with names such as Freewheeling, Sparks Will Fly and Above the Clouds. 

Finally, five different perfumes that are more nuanced and complex make up The Essences. Each of these fragrances are created around a key ingredient of the finest quality, such as sandalwood, patchouli or rose and come in both eau de parfum and as a roll-on perfume oil in perfect pocket size.

Customers can play around with the different fragrances across the three groups, to find a scent they love and identify with. It’s like building personal style, which is always a fun and exciting journey