H&M FUSES BOLD CONFIDENCE WITH EFFORTLESS SHAPES FOR SUMMER 2024
Long live summer days, sultry nights and the fashion that goes with them. H&M puts stunning shapes and bold prints at the heart of their Summer 2024 collection. The look is graphic and vivid, organic yet strong with eye-catching modern kaftans, sun dresses and matching sets inspired by the warmth, energy and rich culture of Brazil. A sophisticated colour palette of black, white, beige, greige and red is accompanied by green accent colours, from moss to pistachio.
The womenswear collection is an electric take on free-flowing silhouettes. Contrasting trims, statement-making prints and colours interpret the Brazilian Modernism movement in a bold, powerful way, while details like lace-up fronts, embroidery and flouncy skirts signal confidence. Key pieces include innovative knitted kaftans and crochet pieces that have a raffia effect, sun dresses in voluminous maxi-shapes, flowy tiered sleeveless mini-dresses, and matching skirt or short sets worn with bikini tops.
In swimwear, bandeau pieces, crochet knit bikinis, triangle tops and tie-up details reign. Accessories include chunky gold-tone jewellery, earring and necklaces inspired by seashells and coral, beads, raffia hats and bags, thong sandals, braided slip-ons, and scarves and sarongs in prints that match the clothes.
The menswear collection takes a refined approach to the season. Exuding retro summer glamour with thoroughly modern fits, the focus is on shiny textures, lustrous jacquards and openwork knits. There’s a laidback white tuxedo, subtly textured short-sleeve shirts and tailored trousers in a colour palette of mainly off-white, beige, black and burgundy for a touch of grandeur.
The menswear collection takes a refined approach to the season. Exuding retro summer glamour with thoroughly modern fits, the focus is on shiny textures, lustrous jacquards and openwork knits. There’s a laidback white tuxedo, subtly textured short-sleeve shirts and tailored trousers in a colour palette of mainly off-white, beige, black and burgundy for a touch of grandeur.
In kidswear, the collection looks to coastal inspiration with shorts, shirts and dresses in soft stripes. There are also sweet details like smocking, crochet and tie-up shoulders. Skirts, tees and light knits come in light neutrals, black and muted red.
H&M store is located in Galleria Riga, 67 Dzirnavu street.
