Second drop for H&M Beauty

H&M Beauty continues with its reimagination of their beauty line, releasing their second campaign, Makeup Stories, with Raoúl Alejandre, with a focus on lips, makeup tools and other high-quality products. Every product has been reformulated and repackaged to go in line with H&M Beauty’s new brand identity.

As H&M Beauty’s Global Makeup Artist, Raoúl Alejandre is the creative behind all the looks featured in the campaign. Raoúl considers this collaboration as a contemporary spin on his favorite looks from the past and being inspired by the diversity of beauty looks in the 80’s.

The H&M Beauty line’s signature red and pink continues throughout the new lines which features lipsticks in both a satin and matte finishes in an abundance of shades and colours. The Satin Icon lipstick comes in 36 different shades that gives the lips an intensely pigmented soft satin finish. The Matte Lippie has a luminous matte finish and comes in 18 different shades. Both lipsticks are vegan and formulated with Hyaluronic Acid. To compliment the range, a liquid lipstick called Mad for Matte and the lipliner Mark My Lips is launched to further enhance the lip assortment.

“I love the high-quality pigmentation and rich formulas of this range, and that it is totally affordable and available to everyone. I really love using a variation of three to create a unique lip colour. When trying to create an ombre lip, lip-pencils are a staple.” Raoúl Alejandre, H&M Beauty Global Makeup Artist

H&M Beauty products are available at the H&M store on the 2nd floor, Galleria Riga, 67 Dzirnavu Street.